Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
Write the way you talk. Naturally. - David Ogilvy
Write the way you talk. Naturally.
- David Ogilvy
If you can’t be brilliant, at least be memorable - David Ogilvy
If you can’t be brilliant, at least be memorable
Study the methods of your competitors and do the exact opposite. - David Ogilvy
Study the methods of your competitors and do the exact opposite.
Every advertisement is part of the long term investment in the personality of the brand. - David Ogilvy
Every advertisement is part of the long term investment in the personality of the brand.
When you advertise fire extinguishers, open with the fire. - David Ogilvy
When you advertise fire extinguishers, open with the fire.
Tell the truth, but make the truth fascinating. - David Ogilvy
Tell the truth, but make the truth fascinating.
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself. - David Ogilvy
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
Don't count the people that you reach, reach the people who count - David Ogilvy
Don't count the people that you reach, reach the people who count
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. - David Ogilvy
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
Login to join the discussion
Login to join the discussion