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We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games.

Robert A. Kotick
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What you do in film and television is really different than what you do in video games. There have been pockets of success, like at Time Warner. And …

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People sort of lump packaged-goods video games into all video games. But when you look at total hours consumed and the dollars that are spent on all …

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We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take al…

- Robert A. Kotick
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