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We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games.

Robert A. Kotick
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Robert A. Kotick's Popular Quotes

We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take al…

- Robert A. Kotick

What you do in film and television is really different than what you do in video games. There have been pockets of success, like at Time Warner. And …

- Robert A. Kotick

People sort of lump packaged-goods video games into all video games. But when you look at total hours consumed and the dollars that are spent on all …

- Robert A. Kotick
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