Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers…

- David Amerland

Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity an…

- David Amerland

Real search is about providing valuable information when it's really needed to those who are actually looking for it.

- David Amerland

The social media web is a very noisy one indeed and making sure that you are heard requires you to shout more effectively, rather than louder.

- David Amerland

Social media is not rocket science. This, however, does not make it easy either.

- David Amerland

Social media is the empowerment of the individual at the expense of the system.

- David Amerland