Reality isn't a particularly good guide to human happiness.

- Rory Sutherland

When you can't smoke, if you stand and stare out of the window on your own, you're an antisocial, friendless idiot. If you stand and stare out of the…

- Rory Sutherland

Engineers, medical people, scientific people, have an obsession with solving the problems of reality, when actually ... once you reach a basic level …

- Rory Sutherland

When you place a value on things like health, love, sex and other things, and learn to place a material value on what you've previously discounted fo…

- Rory Sutherland

Google understood that if you're just a search engine, people assume you're a very, very good search engine.

- Rory Sutherland

The circumstances of our lives actually matter less to our happiness than the sense of control we feel over our lives.

- Rory Sutherland

Poetry is when you make new things familiar and familiar things new

- Rory Sutherland

Once you have a very, very large budget, you actually look for expensive things to spend it on.

- Rory Sutherland