Really successful designs can be created without software produced "special effects." Identities do not NEED bevels, gradations, 3-D imagery, Web 2.O…

- Jeff Fisher

As designers we are influenced both consciously and subconsciously by everything we see around ourselves. Still, we always must try to avoid anything…

- Jeff Fisher

Discipline is doing what you don't wanna do so you can do what you really want to do.

- Jeff Fisher

My kids are athletic, but they don't run.

- Jeff Fisher

External research never depends on the size of the payment being received it is primarily determined by what is needed to create the best possible so…

- Jeff Fisher

The K.I.S.S. (Keep It Simple, Stupid) principle was pounded into my head in school and I still follow it today in most of my designs. I know that my …

- Jeff Fisher

A successful solution to the client's design needs requires a collaboration of my skills, talents and knowledge with the client's information base, h…

- Jeff Fisher

For me, between "Reference" and "Sketching & Conceptualizing" is the "Get the Hell Out of the Studio" step. I most often NEED to shut off the compute…

- Jeff Fisher

Graphic design was largely about communication in an artistic or creative manner, much like writing is used to convey ideas. Many designers completel…

- Jeff Fisher