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The relations between rhetoric and ethics are disturbing: the ease with which language can be twisted is worrisome, and the fact that our minds accept these perverse games so docilely is no less cause for concern.
Octavio Paz
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Interpretation

What this quote means

Language can be manipulated, and our passive acceptance of this manipulation is troubling.

In this quote, Octavio Paz addresses the concerning relationship between rhetoric and ethics, highlighting how easily language can be distorted to influence others and how this manipulation often goes unchallenged by society. He warns that this acceptance of linguistic deception not only poses a moral dilemma but also suggests a deeper issue with our critical thinking and engagement with truth.

Themes

RhetoricEthicsLanguageManipulationDeception

In practice

Example use cases

In a debate on the ethical responsibilities of advertising, one might use this quote to emphasize the power of language.

More from Octavio Paz

Solitude lies at the lowest depth of the human condition. Man is the only being who feels himself to be alone and the only one who is searching for the Other.
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By suppressing differences and peculiarities, by eliminating different civilizations and cultures, progress weakens life and favors death
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The North American system only wants to consider the positive aspects of reality. Men and women are subjected from childhood to an inexorable process of adaptation certain principles, contained in brief formulas are endlessly repeated by the Press, the radio, the churches, and the schools, and by those kindly, sinister beings, the North American mothers and wives. A person imprisoned by these schemes is like a plant in a flowerpot too small for it he cannot grow or mature.
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Poetry is not a genre in harmony with the modern world; its innermost nature is hostile or indifferent to the dogmas of modern times, progress and the cult of the future.
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If we are a metaphor of the universe, the human couple is the metaphor par excellence, the point of intersection of all forces and the seed of all forms. The couple is time recaptured, the return to the time before time.
Octavio PazRead
Man, even man debased by the neocapitalism and pseudosocialism of our time, is a marvelous being because he sometimes speaks. Language is the mark, the sign, not of his fall but of his original innocence. Through the Word we may regain the lost kingdom and recover powers we possessed in the far-distant past.
Octavio PazRead

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