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The responses that environmentalists evoke - fear, anxiety, numbness, despair - are not helpful, even if they are understandable. It should be fascinating, even enthralling, to be in the milieu of environmental change.
Paul Hawken
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Interpretation

What this quote means

The emotional responses to environmental issues can hinder progress; embracing the fascination of change is more productive.

In this quote, Paul Hawken emphasizes that while fear and despair are common reactions to environmental challenges, they are ultimately unproductive. Instead, he argues for viewing environmental change as a captivating opportunity for growth and engagement, encouraging a mindset that sees the potential for positive transformation rather than succumbing to negativity.

Themes

EnvironmentChangeFascinationEmotionsPositivity

In practice

Example use cases

During a climate change conference, this quote can inspire participants to focus on opportunities for innovation.

More from Paul Hawken

We are now heading down a centuries-long path toward increasing the productivity of our natural capital - the resource systems upon which we depend to live - instead of our human capital.
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We can no longer prosper by increasing human productivity. The more we try to do, the more poverty we will create.
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At present we are stealing the future, selling it in the present, and calling it gross domestic product.
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How much harm does a company have to do before we question its right to exist?
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We have the capacity to create a remarkably different economy: one that can restore ecosystems and protect the environment while bringing forth innovation, prosperity, meaningful work, and true security.
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