The roots of India's soft power run deep. India's is a civilization that, over millennia, has offered refuge and, more importantly, religious and cultural freedom, to Jews, Parsis, several varieties of Christians, and Muslims.
Interpretation
India's historical tolerance and diversity serve as a powerful influence on global culture.
In this quote, Shashi Tharoor emphasizes the deep-seated cultural and spiritual heritage of India, which has long been a sanctuary for various religious and ethnic groups. This historical context of acceptance and freedom has contributed to India's unique global standing, or 'soft power', enabling the nation to exert influence through cultural goodwill rather than coercion.
In practice
During a lecture on cultural diplomacy, one might quote this to highlight India’s historical role in promoting diversity.
Foreigners have a complex set of associations in their minds when they think of America - from Iraq to 9/11, certainly, but also from Coke to jeans. It is entirely possible for people around the world to love American products, American books, American movies, American music, and dislike the policies of the government of America.
Much of the conventional analysis of India's stature in the world relies on the all-too-familiar economic assumptions. But we are famously a land of paradoxes, and one of those paradoxes is that so many speak about India as a great power of the 21st century when we are not yet able to feed, educate and employ all our people.
I believe in an India of pluralism and diversity, not of religious bigotry and caste politics. I believe in an India that is secure in itself and confident of its place in the world, an India that is a proud example of tolerance, freedom and hope for the downtrodden.
I returned to India because I believe in an India of honesty and hard work, not of corruption and crookedness. I believe in an India of openness and straightforwardness, not of hypocrisy and double-dealing. I believe in an India where opportunities are available to all, and not just to a chosen few.
The steep decline in America's image and standing after 9/11 is a direct reflection of global distaste for the instruments of American hard power: the Iraq invasion, Guantanamo, Abu Ghraib, torture, rendition, Blackwater's killings of Iraqi civilians.
There is not a thing as the wrong place, or the wrong time. We are where we are at the only time we have. Perhaps it's where we're meant to be.
A resilient culture has a certain amount of resistance embedded in it. Not so much to capsize it, but enough so that it doesn't atrophy.
Whoever wants to know the heart and mind of America had better learn baseball, the rules and realities of the game - and do it by watching first some high school or small-town teams.
It wasn't until I came to New York and started to see the African American community, but also the Ethiopian community here, and started to eat the food, started to understand the music. I said, you know, I got to go and understand the culture. So me and my sister went.
African-Americans are not a monolithic group. So, we tend to talk about the black community, the black culture, the African-American television viewing audience, but there are just as many facets of us as there are other cultures.
We are in the process of creating what deserves to be called the idiot culture. Not an idiot sub-culture, which every society has bubbling beneath the surface and which can provide harmless fun; but the culture itself. For the first time, the weird and the stupid and the coarse are becoming our cultural norm, even our cultural ideal.
Branding says a lot about luxury and about exclusion and about the choices that manufacturers make, but I think that what society does with it after it's produced is something else. And the African-American community has always been expert at taking things and repurposing them toward their own ends.
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