The roots of India's soft power run deep. India's is a civilization that, over millennia, has offered refuge and, more importantly, religious and cultural freedom, to Jews, Parsis, several varieties of Christians, and Muslims.
Interpretation
India's historical tolerance and diversity serve as a powerful influence on global culture.
In this quote, Shashi Tharoor emphasizes the deep-seated cultural and spiritual heritage of India, which has long been a sanctuary for various religious and ethnic groups. This historical context of acceptance and freedom has contributed to India's unique global standing, or 'soft power', enabling the nation to exert influence through cultural goodwill rather than coercion.
In practice
During a lecture on cultural diplomacy, one might quote this to highlight India’s historical role in promoting diversity.
Foreigners have a complex set of associations in their minds when they think of America - from Iraq to 9/11, certainly, but also from Coke to jeans. It is entirely possible for people around the world to love American products, American books, American movies, American music, and dislike the policies of the government of America.
Much of the conventional analysis of India's stature in the world relies on the all-too-familiar economic assumptions. But we are famously a land of paradoxes, and one of those paradoxes is that so many speak about India as a great power of the 21st century when we are not yet able to feed, educate and employ all our people.
I believe in an India of pluralism and diversity, not of religious bigotry and caste politics. I believe in an India that is secure in itself and confident of its place in the world, an India that is a proud example of tolerance, freedom and hope for the downtrodden.
I returned to India because I believe in an India of honesty and hard work, not of corruption and crookedness. I believe in an India of openness and straightforwardness, not of hypocrisy and double-dealing. I believe in an India where opportunities are available to all, and not just to a chosen few.
The steep decline in America's image and standing after 9/11 is a direct reflection of global distaste for the instruments of American hard power: the Iraq invasion, Guantanamo, Abu Ghraib, torture, rendition, Blackwater's killings of Iraqi civilians.
There is not a thing as the wrong place, or the wrong time. We are where we are at the only time we have. Perhaps it's where we're meant to be.
When I was growing up, the Spanish-speaking world was Balkanized. We were isolated. We didn't know what was happening in cultural terms in Ecuador, Colombia and Chile. Nowadays, this has changed a lot - fortunately for writers and readers. There is much more integration.
People ask me in Europe, when they do interviews... they ask me, 'Well, how does it feel to be a cook in a country that doesn't know how to eat?' It always touches a nerve, because Europe and the world think that America is no more than bad hot dogs and bad burgers.
Even though I spent the first five years of my life in Nagasaki, going to Japan can be really difficult. Even if they know I've been brought up in the West, they still expect me to understand all the subtleties of their culture, and if I get it wrong, it matters much more than if a British person gets it wrong. I find it intimidating.
We have entered a new phase of culture - we may call it the Age of the Cinema - in which the most amazing perfection of scientific technique is being devoted to purely ephemeral objects, without any consideration of their ultimate justification. It seems as though a new society was arising which will acknowledge no hierarchy of values, no intellectual authority, and no social or religious tradition, but which will live for the moment in a chaos of pure sensation.
Pop culture has entered into a nostalgic malaise. Online culture is dominated by trivial mashups of the culture that existed before the onset of mashups, and by fandom responding to the dwindling outposts of centralized mass media. It is a culture of reaction without action.
Tribalism reflects strong ethnic or cultural identities that separate members of one group from another, making them loyal to people like them and suspicious of outsiders, which undermines efforts to forge common cause across groups.
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