The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to read than serifed roman type, whose serifs were never meant to be ornamental.
Asymmetry is the rhythmic expression of functional design. - Jan Tschichold
Asymmetry is the rhythmic expression of functional design.
- Jan Tschichold
White space is to be regarded as an active element, not a passive background. - Jan Tschichold
White space is to be regarded as an active element, not a passive background.
My errors were more fertile than I ever imagined. - Jan Tschichold
My errors were more fertile than I ever imagined.
Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings. - Jan Tschichold
Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.
Readers want what is important to be clearly laid out; they will not read what is too troublesome. - Jan Tschichold
Readers want what is important to be clearly laid out; they will not read what is too troublesome.
The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it b… - Jan Tschichold
The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it b…
The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to rea… - Jan Tschichold
The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to rea…
Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses)… - Jan Tschichold
Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses)…
The aim of every typographic work - the delivery of a message in the shortest, most efficient manner. - Jan Tschichold
The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.
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