The ego tends to equate having with Being: I have, therefore I am. And the more I have, the more I am. The ego lives through comparison. How you are seen by others turns into how you see yourself.

She [Alice] went on "And how do you know that you're mad?" "To begin with," said the Cat, "a dog's not mad. You grant that?" "I suppose so," said Alice. "Well, then," the Cat went on, "you see, a dog growls when it's angry, and wags it's tail when it's pleased. Now I growl when I'm pleased, and wag my tail when I'm angry. Therefore I'm mad."

Most people would trade everything they know, everyone they know- they'd trade it all to know they've been seen, and acknowledged, that they might even be remembered. We all know we die. We all know the world is too big for us to be significant. So all we have is the hope of being seen, or heard, even for a moment.

This upper limit, of earth at our feet is visible and touches the air, but below it reaches to infinity

How little we have, I thought, between us and the waiting cold, the mystery, death--a strip of beach, a hill, a few walls of wood or stone, a little fire--and tomorrow's sun, rising and warming us, tomorrow's hope of peace and better weather . . . What if tomorrow vanished in the storm? What if time stood still? And yesterday--if once we lost our way, blundered in the storm--would we find yesterday again ahead of us, where we had thought tomorrow's sun would rise?

Chances are, if you are following the crowd, you're following the wrong path.