I have told our senior executives that I will slaughter holy cows if it benefits the company's long-term success. When we asked ourselves whether Formula 1 still matched the concept of a sustainable company, the clear answer was no.
As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no othe… - Norbert Reithofer
As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no othe…
- Norbert Reithofer
BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure. - Norbert Reithofer
BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure.
As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future. - Norbert Reithofer
As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.
The manufacturers of mechanical typewriters believed that they had developed sufficiently when they introduced electric typewriters. Then came the PC… - Norbert Reithofer
The manufacturers of mechanical typewriters believed that they had developed sufficiently when they introduced electric typewriters. Then came the PC…
One doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures. - Norbert Reithofer
One doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures.
If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now c… - Norbert Reithofer
If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now c…
Prestige and premium will also play an important role in the future. But some people define these values differently today. - Norbert Reithofer
Prestige and premium will also play an important role in the future. But some people define these values differently today.
Size alone is not a key to success, as we have seen recently. - Norbert Reithofer
Size alone is not a key to success, as we have seen recently.
It isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to work hard to make this … - Norbert Reithofer
It isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to work hard to make this …
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