Listen to your customers. Can the sales pitches and the product babble. Let your customer talk and show him that you are listening by making the appr…

- Susan Ward

Deal with complaints. If you give the complaint your attention, you may be able to please this one person this one time - and position your business …

- Susan Ward

Be helpful - even if there's no immediate profit in it.

- Susan Ward

Lower prices are not service; they're just lower prices.

- Susan Ward

We are very excited with the roster of skaters that are coming. It's the first time New Jersey has been awarded an event of this caliber in the skati…

- Susan Ward

Throw in something extra. Whether it's a coupon for a future discount, additional information on how to use the product, or a genuine smile, people l…

- Susan Ward

Don't make promises unless you will keep them. Not planning to keep them. Will keep them. Reliability is one of the keys to any good relationship, an…

- Susan Ward

The irony of good customer service is that over time it will bring in more new customers than promotions and price slashing ever did!

- Susan Ward

Answer your phone. Get call forwarding. Or an answering service. Hire staff if you need to. But make sure that someone is picking up the phone when s…

- Susan Ward