Simplicity and common sense should characterize planning and strategic direction.

- Ingvar Kamprad

The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.

- Ingvar Kamprad

The word impossible has been and must remain deleted from our dictionary.

- Ingvar Kamprad

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relation…

- Ingvar Kamprad

Only those who are asleep make no mistakes.

- Ingvar Kamprad

What is good for our customers is also in the long run good for us.

- Ingvar Kamprad

Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.

- Ingvar Kamprad

Most things remain undone. Glorious future!

- Ingvar Kamprad

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.

- Ingvar Kamprad