Simplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's something wrong with your argument. There's nothing long-winded about 'Liberté, égalité, fraternité'.
Simplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's … - Maurice Saatchi
Simplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's …
- Maurice Saatchi
There is no rivalry between Google and traditional advertising. - Maurice Saatchi
There is no rivalry between Google and traditional advertising.
Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are… - Maurice Saatchi
Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are…
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It'… - Maurice Saatchi
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It'…
When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, … - Maurice Saatchi
When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, …
The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world. - Maurice Saatchi
The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.
If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument. - Maurice Saatchi
If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument.
I don’t have to win. I just have to make you lose. - Maurice Saatchi
I don’t have to win. I just have to make you lose.
Simplicity is the outcome of technical subtlety; it is the goal, not the starting point. - Maurice Saatchi
Simplicity is the outcome of technical subtlety; it is the goal, not the starting point.
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