In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess th… - Simon Mainwaring
For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess th…
- Simon Mainwaring
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core v… - Simon Mainwaring
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core v…
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This sim… - Simon Mainwaring
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This sim…
Make the customer the hero of your brand's story. - Simon Mainwaring
Make the customer the hero of your brand's story.
The keys to brand success are self-definition, transparency, authenticity and accountability. - Simon Mainwaring
The keys to brand success are self-definition, transparency, authenticity and accountability.
We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided gov… - Simon Mainwaring
We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided gov…
Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better… - Simon Mainwaring
Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better…
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start. - Simon Mainwaring
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.
When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromi… - Simon Mainwaring
When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromi…
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