Some CEO's feel like if the 'opt out of social' they are somehow protected. That is just crazy.

- Sandy Carter

If all you did to improve your commercial presence was to train your sales people on the importance of influencers ... how much more effective could …

- Sandy Carter

Social media does not change your culture, it reveals it.

- Sandy Carter

We embed social media inside our processes. Let's look at our processes and see how we can enhance them with social.

- Sandy Carter

Security is a big concern on the social web. People are going to try to destroy social media just like they are trying to breach data in other areas.

- Sandy Carter

We have a constantly-changing portfolio of social media experiments. The first time we tried applying social technologies in a customer service depar…

- Sandy Carter

In just 200 tweets we can assess and identify 52 different personality traits of a customer. We ran an analysis over 500,000 people and we really nai…

- Sandy Carter

We have our own internal version of Klout. We do rate people in this way - their effectiveness on social media. Tying social into a performance measu…

- Sandy Carter

Your social platform will become the motherboard of your business.

- Sandy Carter