Business plans are the tool existing companies use for execution. They are the wrong tool to search for a business model.
Steve BlankRead
Startups are painful, stressful and at times demoralizing. You need to be a true believer in the vision of what you are doing. You need to passionate about it and love what you’re doing. If you don’t, there is no way you can sustain the hours, stress and disappointment. There’s no way you’re going to be able to convince investors, customers and most importantly recruit a world-class team if you not building something you think is going to change the world.
Interpretation
What this quote means
Startups require deep commitment and passion to overcome challenges and achieve success.
This quote emphasizes the inherent difficulties of starting a business, highlighting the necessity of genuine belief in one's vision. Without passion and commitment, it becomes nearly impossible to endure the pressures and setbacks associated with startups, and anyone seeking to lead a successful venture must inspire confidence in others, including investors and team members, about their transformative goals.
Themes
StartupsPassionVisionCommitmentSuccessInvestment
In practice
Example use cases
This quote could be used in a startup pitch to inspire potential investors about the dedication of the founding team.
More from Steve Blank
All quotes →Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing.
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