I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.

- John Sculley

People are going to be most creative and productive when they're doing something they're really interested in.

- John Sculley

In the industrial age, the CEO sat on the top of the hierarchy and didn't have to listen to anybody ... In the information age, you have to listen to…

- John Sculley

People who take risks are the people you'll lose against.

- John Sculley

You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.

- John Sculley

No great marketing decisions have ever been made on qualitative data

- John Sculley

If you spend too much time worrying about how other people perceive you, you'll never break the rules.

- John Sculley

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

- John Sculley

Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.

- John Sculley