Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

- Michael Schudson

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

- Michael Schudson

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

- Michael Schudson

Buy me and you will overcome the anxieties I have just reminded you of

- Michael Schudson

It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of knowledge is reli…

- Michael Schudson

Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright …

- Michael Schudson

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful …

- Michael Schudson

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

- Michael Schudson

The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials

- Michael Schudson