Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.

- Martin Sorrell

We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they a…

- Martin Sorrell

That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for many people to beco…

- Martin Sorrell

I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally had over the…

- Martin Sorrell

The fast growing markets - the BRICS and Next Eleven - are the key. The next billion consumers are not going to come from the US or Western Europe - …

- Martin Sorrell

The technology is already incredible and will improve massively in the next few years. Think about what you could do.

- Martin Sorrell

Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.

- Martin Sorrell

In the old days, you could segment happily. You could put out one message to one segment of the audience, and one to another. That has now gone. You …

- Martin Sorrell

Marketing is an investment, not a cost.

- Martin Sorrell