tech-companies-like-stretch-goals-like-well-best-company-women-minorities

Tech companies like to set stretch goals, like we'll try to be the best company for women and minorities, and we have to ask, "What does that really mean?" By setting a goal like that, it makes all of us pay attention to that idea and try to innovate around it, to understand the underpinnings. One piece is being transparent, saying "Hey, we have an issue, we're open to innovation on it." It's important for innovation to prove that more diversity makes better products.

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