Tell the truth, but make the truth fascinating.
Study the methods of your competitors and do the exact opposite. - David Ogilvy
Study the methods of your competitors and do the exact opposite.
- David Ogilvy
If you can’t be brilliant, at least be memorable - David Ogilvy
If you can’t be brilliant, at least be memorable
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself. - David Ogilvy
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
Every advertisement is part of the long term investment in the personality of the brand. - David Ogilvy
Every advertisement is part of the long term investment in the personality of the brand.
Tell the truth, but make the truth fascinating. - David Ogilvy
When you advertise fire extinguishers, open with the fire. - David Ogilvy
When you advertise fire extinguishers, open with the fire.
Write the way you talk. Naturally. - David Ogilvy
Write the way you talk. Naturally.
Don't count the people that you reach, reach the people who count - David Ogilvy
Don't count the people that you reach, reach the people who count
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. - David Ogilvy
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
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