A brand is a person’s gut feeling about a product, service or organization

- Marty Neumeier

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

- Marty Neumeier

Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.

- Marty Neumeier

Designful companies are those that weave design thinking into the fabric of the company. In a designful company, innovation is rewarded instead of pu…

- Marty Neumeier

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

- Marty Neumeier

The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.

- Marty Neumeier

The best design tool is a long eraser with a pencil at one end.

- Marty Neumeier

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

- Marty Neumeier

Designers don't actually solve problems. They work through them.

- Marty Neumeier