Men are not really born either hopelessly idle, or preternaturally industrious. They may move in one direction or the other as will or circumstances …

- Max Aitken, Lord Beaverbrook

Business is more exciting than any game.

- Max Aitken, Lord Beaverbrook

Let me say that the credit belongs to the boys in the back rooms. It isn't the man who sits in the limelight like me who should have the praise.

- Max Aitken, Lord Beaverbrook

Go out and speak for the inarticulate and the submerged.

- Max Aitken, Lord Beaverbrook

Make yourself master of one single subject and the time must come when your knowledge will be valuable.

- Max Aitken, Lord Beaverbrook

The British electors will not vote for a man who does not wear a hat.

- Max Aitken, Lord Beaverbrook

Often undecided whether to desert a sinking ship for one that might not float, he would make up his mind to sit on the wharf for a day.

- Max Aitken, Lord Beaverbrook

Business is the most exciting game.

- Max Aitken, Lord Beaverbrook

What a creature of strange moods [Winston Churchill] is - always at the top of the wheel of confidence or at the bottom of an intense depression.

- Max Aitken, Lord Beaverbrook