We are all far less rational in our decision-making than standard economic theory assumes. Our irrational behaviors are neither random nor senseless:…

- Dan Ariely

Even the most analytical thinkers are predictably irrational; the really smart ones acknowledge and address their irrationalities.

- Dan Ariely

Marketing is all about providing information that will heighten someone's anticipated and real pleasure.

- Dan Ariely

We all want explanations for why we behave as we do and for the ways the world around us functions. Even when our feeble explanations have little to …

- Dan Ariely

With everything you do, in fact, you should train yourself to question your repeated behaviors.

- Dan Ariely

The idea that you will make the right decision every time is very unlikely.

- Dan Ariely

People are irrational - and predictably so.

- Dan Ariely

One of the big lessons from behavioral economics is that we make decisions as a function of the environment that we're in.

- Dan Ariely

Giving up on our long-term goals for immediate gratification, my friends, is procrastination.

- Dan Ariely