The paradox of simplicity is that making things simpler is hard work.

- Bill Jensen

People don't listen to marketplace logic; they listen for meaning and purpose. Attention can't be bought. Before any interaction, ask yourself: 'How …

- Bill Jensen

Simplicity is power. The power to do less of what doesn't matter and more of what does.

- Bill Jensen

Simpler companies are user centered. They adapt to the needs of day-to-day decision makers.

- Bill Jensen

Simplicity: The New Competitive Advantage in a World of More, Better, Faster.

- Bill Jensen