Greatest risk is not development of new product, but development of customers and markets

- Steve Blank

No Plan Survives First Contact With Customers

- Steve Blank

You need to ask yourself, ‘Where do you want to work: startups, mid-size or large companies?’ If you find yourself debating the ‘startup versus large…

- Steve Blank

Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model.

- Steve Blank

The world is run by those who show up not those who wait to be asked.

- Steve Blank

A startup is a temporary organization designed to search for a repeatable and scalable business model.

- Steve Blank

At the end of the day, you can decide whether you want to be an employee with a great attendance record, getting promoted to ever better titles and w…

- Steve Blank

Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing.

- Steve Blank

My advice was to start a policy of making reversible decisions before anyone left the meeting or the office. In a startup, it doesn't matter if you'r…

- Steve Blank