There needs to be just a little bit of crazy when dreaming up a new concept.

- Sam Lake

It's also very important to make sure that the main character and the player are completely in synch.

- Sam Lake

The way you write dialogue is the same whether you're writing for movies or TV or games. We use movie scriptwriting software to write the screenplays…

- Sam Lake

Well, we look for sources of inspiration in pop culture in general. It's very important for us that, when it comes to storytelling, we don't look int…

- Sam Lake

Prose is an art form, movies and acting in general are art forms, so is music, painting, graphics, sculpture, and so on. Some might even consider cla…

- Sam Lake

I think that in general - well, at least it's true for me - you tend to put something of yourself into the story as a whole. Not necessarily in any c…

- Sam Lake