You can't just reprise the news. You have to have journalism that makes a point and you have to be in sync with your audience.

- Norman Pearlstine

The technology is not only the way we change stories, but also changing the relationship to the consumer.

- Norman Pearlstine

Just as there's some technologies that jeopardize revenue for traditional products, there are also technologies that can significantly lower costs.

- Norman Pearlstine

I tend to be more interested in the trend pieces than who got a licensing deal for sunglasses, but that's not surprising.

- Norman Pearlstine

I've always had an interest in geopolitics and macroeconomics.

- Norman Pearlstine

I think there's still room for compelling voices to build up and get a great following.

- Norman Pearlstine

The issues for journalism and journalists, we see obvious places where presentation is very different in a digital space from traditional print. If y…

- Norman Pearlstine

If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it b…

- Norman Pearlstine

If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the playing fields are going to be…

- Norman Pearlstine