think-design-process-first-generation-alternatives-testing-alternatives-whole

Think of the design process as involving first the generation of alternatives and then the testing of these alternatives against a whole array of requirements and restraints.

Herbert Simon
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Herbert Simon's Popular Quotes

A complex decision is like a great river, drawing from its many tributaries the innumerable premises of which it is constituted.

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Human knowledge has been changing from the word go and people in certain respects behave more rationally than they did when they didn't have it. They…

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One finds limits by pushing them.

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The proper study of mankind is the science of design.

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Enlightenments, like accidents, happen only to prepared minds.

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What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attentio…

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A wealth of information creates a poverty of attention.

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No one has characterized market mechanisms better than Friedrich von Hayek

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