The reason for your poor projections is often right in front of you. Whether you are using statistical analysis or just an average, sometimes the way…

- Des Machale

Take some time to play around with segmentation. If you can pinpoint your best and worst customers it's well worth the time.

- Des Machale

The average human has one breast and one testicle.

- Des Machale

A bit ridiculous, but true. The moral of this story is to separate men and women when analyzing number of sexual organs.

- Des Machale