It isn't enough to think outside the box. Thinking is passive. Get used to acting outside the box.
Tim FerrissRead
If you don't have time, the truth is, you don't have priorities. Think harder; don't work harder.
Interpretation
Our priorities determine how we allocate our time; lack of time often reflects misplaced priorities.
This quote emphasizes the importance of understanding how we prioritize our tasks and commitments. Tim Ferriss suggests that if we feel we lack time, it is a reflection of our personal priorities, prompting us to reassess what truly matters and to work smarter by focusing on those priorities rather than merely putting in more effort.
In practice
In a presentation about time management, you could use this quote to illustrate how to prioritize tasks effectively.
It isn't enough to think outside the box. Thinking is passive. Get used to acting outside the box.
The way we measure productivity is flawed. People checking their BlackBerry over dinner is not the measure of productivity.
It's just astonishing to me, but not surprising in some respects, how dependent we are on the somewhat meaningless and certainly ephemeral feedback that we get from strangers on the Internet. I think that's a dangerous dependence to develop.
I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.
By using money as the scapegoat and work as our all-consuming routine, we are able to conveniently disallow ourselves to do otherwise: 'John, I'd love to talk about the gaping void I feel in my life, the hopelessness that hits me like a punch in the eye every time I start my computer in the morning, but I have so much work to do! I've got at least three hours of unimportant email to reply to before calling prospects who said 'no' yesterday. Gotta run!
Being busy is a form of laziness - lazy thinking and indiscriminate action. Being busy is most often used as a guise for avoiding the few critically important but uncomfortable actions.
Most bodybuilders only have a hazy notion of what they want to look like. They do not say, 'I am going to be a winner.' The negative impulses around the gym can be incredible. I would hear bodybuilders complaining, 'Oh,no! Not another set!' That destroyed them. I have always believed that if you're training for nothing, you're wasting your effort!
During the off-season when you see other people playing in the Super Bowl, you wonder, and you say to yourself, 'Are you ever gonna get there and see what it feels like?' And it pushes you a little bit harder during that off-season to work to try to get there the following year.
Neither god, nor angels, or just men, command you to suffer for a single moment. Therefore it is your solemn and imperative duty to use every means, both moral, intellectual, and physical that promises success.
The man who wins, is the man who thinks he can.
Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
Find a purpose in life so big it will challenge every capacity to be at your best.
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