To quit taking risks is a serious risk!

- Donald Keough

Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we are not that dumb, an…

- Donald Keough

You never stand beside the same river twice; you have to keep looking upstream.

- Donald Keough

Don Keough's (CEO Coca-Cola) 11 Rules on "HOW TO LOSE": 1. Stop taking risks 2. Be content 3. Never deviate from what the founder did 4. Be inflexibl…

- Donald Keough

What separates those who achieve from those who do not is in direct proportion to one's ability to ask for help.

- Donald Keough