The people in business must understand what they can achieve with designers. Designers have to understand that they really must deliver to business n…

- Hartmut Esslinger

Today is what's thought about long ago. Now today we have to project, think, experiment, prototype the future.

- Hartmut Esslinger

Good design should reflect a sense of human history-some aspect of where we've come from.

- Hartmut Esslinger

In Europe you learn not to fail, and in America you fail to learn. You need failure.

- Hartmut Esslinger

Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, toda…

- Hartmut Esslinger