To say that "the camera cannot lie" is merely to underline the multiple deceits that are now practised in its name.
Marshall McluhanRead
We become what we behold. We shape our tools and then our tools shape us.
Interpretation
What this quote means
Our perceptions and creations influence our identity and thoughts.
Marshall McLuhan's quote highlights the reciprocal relationship between humans and their creations. As we develop tools and technologies to serve our purposes, those very tools begin to shape our behaviors, thoughts, and societal structures, suggesting that we are not only creators but also products of our own inventions.
Themes
ToolsPerceptionIdentityCreativityInfluence
In practice
Example use cases
In a discussion about the impact of social media on personal relationships.
More from Marshall Mcluhan
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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Faced with information overload, we have no alternative but pattern-recognition.
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The poet, the artist, the sleuth, whoever sharpens our perception tends to antisocial; rarely 'well adjusted,' he cannot go along with currents and trends.
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