Top of mind means tip of tongue.
Going viral isn’t random, magic, or luck. It’s a science. - Jonah Berger
Going viral isn’t random, magic, or luck. It’s a science.
- Jonah Berger
Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even. - Jonah Berger
Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.
Connecting with others is rewarding; it makes us feel like we're not alone in the world. - Jonah Berger
Connecting with others is rewarding; it makes us feel like we're not alone in the world.
Virality isn’t born, it’s made. - Jonah Berger
Virality isn’t born, it’s made.
Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions. - Jonah Berger
Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.
Top of mind means tip of tongue. - Jonah Berger
People don't need to be paid to be motivated. - Jonah Berger
People don't need to be paid to be motivated.
If something is built to show, it's build to grow. - Jonah Berger
If something is built to show, it's build to grow.
Marketing is about spreading the love. - Jonah Berger
Marketing is about spreading the love.
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