The truth is the best brands, like the most interesting people, have a keen sense of self.
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The great lesson of the Internet revolution is not that people never want personal service, just that they won't pay for personal service that does not add real value to the transaction.
Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.
It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.
The truth is the best brands, like the most interesting people, have a keen sense of self.
A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.
Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.
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