Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.
Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, bu… - Daniel Starch
Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, bu…
- Daniel Starch
The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print. - Daniel Starch
The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's licen… - Daniel Starch
Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's licen…
Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a means of increasing legitimate hum… - Daniel Starch
Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a means of increasing legitimate hum…
Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the be… - Daniel Starch
Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the be…
Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expen… - Daniel Starch
Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expen…
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