I was blown away when I figured out that none of the great integrative moves that I studied came as a result of starting with a blank sheet of paper …

- Roger Martin

When it comes to innovation, business has much to learn from design. The philosophy in design shops is, 'try it, prototype it, and improve it'.

- Roger Martin

Business people don't need to understand designers better. They need to be designers.

- Roger Martin

The two most fundamental strategic choices are deciding where to play and how to win.

- Roger Martin

The virtue of small-to-midsize companies is that they tend to be more flexible and it is easier to experiment with new ways of working. So just try t…

- Roger Martin

I always have a pad of paper and a pencil within reach, to catch on the wing this turn of phrase which strikes me as felicitous, that idea which I ho…

- Roger Martin

Typically to get toward a productive outcome in negotiation you have to make the initial move of genuinely exploring someone's model. If you don't, i…

- Roger Martin

I love that Toronto is demonstrating that a big, highly diverse, multicultural city can actually work and work well, if its residents have the attitu…

- Roger Martin

Design isn't just about making things beautiful; it's also about making things work beautifully.

- Roger Martin