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The two maxims of any great man at court are, always to keep his countenance, and never to keep his word.
Jonathan Swift
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Interpretation

What this quote means

A great man's behavior involves maintaining a facade while often not adhering to promises.

This quote by Jonathan Swift emphasizes the dual nature of behavior among influential people in power. It suggests that to navigate courtly or political environments successfully, one must often project a confident and composed image (keep his countenance) while potentially being untrustworthy or flexible with their commitments (never keep his word), reflecting the complexities and moral ambiguities of leadership and influence.

Themes

PowerPoliticsLeadershipTrustBetrayal

In practice

Example use cases

During a business meeting about leadership ethics, someone could share this quote to spark a discussion about integrity.

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How is it possible to expect that mankind will take advice when they will not so much as take warning.
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I'm as old as my tongue and a little older than my teeth.
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