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The two maxims of any great man at court are, always to keep his countenance, and never to keep his word.
Jonathan Swift
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Interpretation

What this quote means

A great man's behavior involves maintaining a facade while often not adhering to promises.

This quote by Jonathan Swift emphasizes the dual nature of behavior among influential people in power. It suggests that to navigate courtly or political environments successfully, one must often project a confident and composed image (keep his countenance) while potentially being untrustworthy or flexible with their commitments (never keep his word), reflecting the complexities and moral ambiguities of leadership and influence.

Themes

PowerPoliticsLeadershipTrustBetrayal

In practice

Example use cases

During a business meeting about leadership ethics, someone could share this quote to spark a discussion about integrity.

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How is it possible to expect that mankind will take advice when they will not so much as take warning.
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This single Stick, which you now behold ingloriously lying in that neglected Corner, I once knew in a flourishing State in a Forest: It was full of Sap, full of Leaves, and full of Boughs: But now, in vain does the busy Art of Man pretend to vie with Nature, by tying that withered Bundle of Twigs to its sapless Trunk: It is at best but the Reverse of what it was; a Tree turned upside down, the Branches on the Earth, and the Root in the Air.
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I'm as old as my tongue and a little older than my teeth.
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