The contributions that one makes in typography, design, and art in general cannot be, and must not be measured on how much money is involved. That wo…

- Ed Benguiat

Type should be beautiful — Screw readable!

- Ed Benguiat

I do not think of type as something that should be readable. It should be beautiful.

- Ed Benguiat

The only place Avant Garde looks good is in the words Avant Garde.

- Ed Benguiat

I don't think that success is the premise to what is good or bad.

- Ed Benguiat

Doing something a long time does not mean you're good. It only means you've done it a long time.

- Ed Benguiat

To me designing has never been a job or profession. It's a way of life, like a priest or rabbi.

- Ed Benguiat