I do not think of type as something that should be readable. It should be beautiful.
The contributions that one makes in typography, design, and art in general cannot be, and must not be measured on how much money is involved. That wo… - Ed Benguiat
The contributions that one makes in typography, design, and art in general cannot be, and must not be measured on how much money is involved. That wo…
- Ed Benguiat
Type should be beautiful — Screw readable! - Ed Benguiat
Type should be beautiful — Screw readable!
I do not think of type as something that should be readable. It should be beautiful. - Ed Benguiat
The only place Avant Garde looks good is in the words Avant Garde. - Ed Benguiat
The only place Avant Garde looks good is in the words Avant Garde.
I don't think that success is the premise to what is good or bad. - Ed Benguiat
I don't think that success is the premise to what is good or bad.
Doing something a long time does not mean you're good. It only means you've done it a long time. - Ed Benguiat
Doing something a long time does not mean you're good. It only means you've done it a long time.
To me designing has never been a job or profession. It's a way of life, like a priest or rabbi. - Ed Benguiat
To me designing has never been a job or profession. It's a way of life, like a priest or rabbi.
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