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Type 'What is th' and faster than you can find the 'e' Google is sending choices back at you: 'What is the cloud?' 'What is the mean?' 'What is the American dream?' 'What is the illuminati?' Google is trying to read your mind. Only it's not your mind. It's the World Brain.
James Gleick
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Interpretation

What this quote means

This quote reflects on the rapid response and vast knowledge accessible through the internet, likening it to a collective consciousness.

James Gleick highlights how Google and similar search engines have transformed our access to information, responding instantaneously to our queries. He suggests that this technology creates a form of collective intelligence, which he refers to as the 'World Brain,' emphasizing both the capabilities and implications of such a powerful tool in understanding and interpreting human thought.

Themes

GoogleInformationWorld BrainTechnologyCollective Consciousness

In practice

Example use cases

In a tech conference discussing the role of search engines in modern society.

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Quote by James Gleick | QuoteProject