If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.
Michael BierutRead
If typography is calling attention to itself, it's taking that attention away from what the words are saying.
Interpretation
Typography should enhance the message of the words rather than distract from it.
In this quote, Michael Bierut emphasizes the importance of typography in communication. He argues that when typography draws too much attention to itself, it overshadows the actual content and meaning of the words, suggesting that good design should serve to support and amplify the message rather than detract from it.
In practice
In a graphic design workshop, to explain the importance of layout, I might say, 'Remember, if typography is calling attention to itself, it's taking that attention away from what the words are saying.'
If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.
If you go all the way back, I've always written science-fiction, I've always written fantasy, I've always written horror stories and monster stories, right from the beginning of my career. I've always moved back and forth between the genres. I don't really recognise that there's a significant difference between them in some senses.
I think most people gain some sense of how to look at a painting, but no one ever teaches you how to look at a piece of silver.
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Picasso had a saying - 'good artists copy, great artists steal' - and we have always been shameless about stealing great ideas.
The writer probably knows what he meant when he wrote a book, but he should immediately forget what he meant when he's written it.
My drawings inspire, and are not to be defined. They place us, as does music, in the ambiguous realm of the undetermined.
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