QuoteProject
What leads us astray is confusing more choices with more control. Because it is not clear that the more choices you have the more in control you feel. We have more choices than we've ever had before.
Sheena Iyengar
ShareWTF𝕏

Interpretation

What this quote means

More choices don't necessarily equate to feeling more in control; they can often lead to confusion and paralysis.

In this quote, Sheena Iyengar emphasizes the distinction between the quantity of choices and the sense of control they provide. She argues that while modern life offers a plethora of options, this abundance can lead to feelings of overwhelm rather than empowerment. The confusion arising from too many choices can detract from decision-making confidence, ultimately leading to dissatisfaction or inaction.

Themes

ChoicesControlConfusionDecision-MakingEmpowerment

In practice

Example use cases

In a presentation about decision-making in consumer behavior.

More from Sheena Iyengar

What you see determines how you interpret the world, which in turn influences what you expect of the world and how you expect the story of your life to unfold.
Sheena IyengarRead

Similar quotes

…They think of suicide as a quick route to oblivion, an escape. Far from it. It merely alters a person from one form to another. Nothing can destroy the spirit. Suicide only precipitates a darker continuation of the same conditions from which escape was sought. A condition under circumstances so much more painful.
Richard MathesonRead
I am the Prince of Wales; and think not, Percy, To share with me in glory any more: Two stars keep not their motion in one sphere.
William ShakespeareRead
In general, I agree with Socrates that what democracies badly need is the examined life, and we need to think critically about ourselves.
Martha NussbaumRead
If all the suns but ours collapsed tonight, how many lifetimes would it take us to realize that we were alone?
Carl SaganRead
We always try to interpret things in accordance with what we want and not as they are.
Paulo CoelhoRead
Being a Christian has not and does not come naturally or easy for me. I take that to be a good thing because I am sure that to be a Christian requires training that lasts a lifetime.
Stanley HauerwasRead

A little wisdom, now and then

Subscribe for the occasional hand-picked quote. No noise.