The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.

- Aaron Levie

You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.

- Aaron Levie

Start with the assumption that the best way to do something is not the way it's being done right now.

- Aaron Levie

The only way to avoid disruption is to constantly do what you would if you were just starting out.

- Aaron Levie

If people don't think the odds are against you, you're doing it wrong.

- Aaron Levie

I tend to not discriminate when it comes to people I can learn from. Basically, if someone has built a meaningful business in software, technology or…

- Aaron Levie

Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.

- Aaron Levie

The IT model of the enterprise has become a lot more user lead.

- Aaron Levie

Better to be too early and have to try again, than be too late and have to catch up.

- Aaron Levie