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Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

Jakob Nielsen
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Jakob Nielsen's Popular Quotes

...pay attention to what users do, not what they say.

- Jakob Nielsen

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will …

- Jakob Nielsen

Information Overload = "information pollution"

- Jakob Nielsen

Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.

- Jakob Nielsen

Designers are not users.

- Jakob Nielsen

To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations …

- Jakob Nielsen

Three Tips: Simplify, Simplify, Simplify.

- Jakob Nielsen

A bad website is like a grumpy salesperson.

- Jakob Nielsen

The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all…

- Jakob Nielsen
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