Value is shifting from those that produce the content, to those that deliver the experience of consuming it.
Value is shifting from those that produce the content, to those that deliver the experience of consuming it. - Saul Berman
- Saul Berman
The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing. - Saul Berman
The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.
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