View every problem as an opportunity.
Everybody saw my successful advertising and thought I was a big success. But, behind those successes were several failures that I had to learn from … - Joseph Sugarman
Everybody saw my successful advertising and thought I was a big success. But, behind those successes were several failures that I had to learn from …
- Joseph Sugarman
Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. - Joseph Sugarman
Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem.
You must become an expert on a product, service or anything you write about to really be effective. - Joseph Sugarman
You must become an expert on a product, service or anything you write about to really be effective.
View every problem as an opportunity. - Joseph Sugarman
Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide. - Joseph Sugarman
Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.
Not many people are willing to give failure a second opportunity. They fail once and it is all over. The bitter pill of failure is often more than mo… - Joseph Sugarman
Not many people are willing to give failure a second opportunity. They fail once and it is all over. The bitter pill of failure is often more than mo…
What you focus on expands. - Joseph Sugarman
What you focus on expands.
If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have a great deal of studying to do t… - Joseph Sugarman
If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have a great deal of studying to do t…
All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy. - Joseph Sugarman
All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.
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