Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.
Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even. - Jonah Berger
- Jonah Berger
Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions. - Jonah Berger
Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.
If something is built to show, it's build to grow. - Jonah Berger
If something is built to show, it's build to grow.
Marketing is about spreading the love. - Jonah Berger
Marketing is about spreading the love.
Top of mind means tip of tongue. - Jonah Berger
Top of mind means tip of tongue.
People don't need to be paid to be motivated. - Jonah Berger
People don't need to be paid to be motivated.
Virality isn’t born, it’s made. - Jonah Berger
Virality isn’t born, it’s made.
People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along fo… - Jonah Berger
People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along fo…
Connecting with others is rewarding; it makes us feel like we're not alone in the world. - Jonah Berger
Connecting with others is rewarding; it makes us feel like we're not alone in the world.
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